Whenever I think of heroes, I always think of capes, superpowers and villains. Nowadays, these are definitely works of fiction. Heroes nowadays are those people who have contributed substantially to society. Modern heroes, so to speak, include health care professionals, environmental and social workers and even business owners. Entrepreneurs all have business purposes, which we have been consistently discussing in some of our blogs. The business purpose is not just centered on how the company will improve profitability but on how it will be socially responsible.
Same with heroes in comic books, entrepreneurs have capes. Capes represent their brand identity. A brand is something that describes your business. Your brand will definitely be your identity that separates you from other businesses. Aside from the competitive aspect of brand management, it is the answer to the question, who are you for your customers? Image is something that every brand wanted to take care of. With all of the existing controversies that companies are facing, one should be sensitive enough to portray themselves as role models. A hero is also someone who inspires others, we hope you also have that in mind.
You will not be a hero without a superpower. For business owners, this is the impact that you contribute to the world. With your brand, you will be able to create a movement that will affect a lot of individuals, create awareness and change a way of thinking. This is probably one of the most powerful aspects of handling a business. Here you are actually answering the question: What needs do you address? In this way, entrepreneurs become heroes because they address a specific need that customers are facing at present. It somehow feels nice to contribute positively to other people. So if you are handling your own business, always remember that you are doing it not just for the benefit of your company but also for the betterment of society. Superheroes tend to use their superpowers for the good. We do hope you make use of it for the same purpose.
In every journey, you will be faced with challenges that may hinder your success. Just like heroes, there will be villains who are not taking any excuses and might pull you down. Business owners must surpass or even defeat these villains in order to address the needs of the people. Most of the hindrances include recession, sudden demand reduction, inefficiencies and many more. As business owners, your main goal is to mitigate these risks and try to go back to your core as entrepreneurs--- your business purpose. With that in mind, you will be able to surpass all challenges and defeat all evil bosses in your way.
May this blog serve as your inspiration to do good in your business and to pursue your passion. You are not just doing this for yourself but also for the society and the people living in it. Serve your business purpose and always go back to your core. This is the path that you have chosen and be accountable to every decision that you will take. Continue in saving the world!